Digital Marketing Job Requirements and Responsibilities:
 Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
 Designs, builds, and maintains our social media presence.
 Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
 Identifies trends and insights and optimizes spend and performance based on the insights.
 Brainstorms new and creative growth strategies through digital marketing.
 Plans, executes, and measures experiments and conversion tests.
 Collaborates with internal teams to create landing pages and optimize user experience.
 Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
 Identifies critical conversion points and drop off points and optimizes user funnels.
 Collaborates with agencies and other vendor partners.
 Evaluates emerging technologies.
 Provides thought leadership and perspective for adoption where appropriate.
Digital Marketing Qualifications / Skills:
Creating and maintaining client relationships
Self-motivated yet customer-focused
Proficient in marketing research and statistical analysis
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Education:
Bachelors or master’s degree in marketing or a related field
Proven working experience in digital marketing, particularly within the industry
Knowledge in SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
Knowledge of ad serving tools
Experience in setting up and optimizing PPC campaigns on all major search engines
Knowledge of HTML, CSS, and JavaScript development and constraints