Department
BENumber of Openings
1Joining Period
01/02/2026Description
Job Title: Senior Digital Marketing Executive
Location: Coimbatore
Experience Required: 4 – 8 years
Employment Type: Full-time
________________________________________
About the Role
We are seeking a results-oriented Digital Marketer who has proven experience in generating 100+ qualified enquiries per month in the service industry across international markets (US, UK, Australia, Canada, etc.).
The ideal candidate must be strong in SEO, Google & Meta Ads, LinkedIn marketing, and AI-based marketing tools to drive scalable and automated lead generation.
________________________________________
Key Responsibilities
• Lead Generation & Growth
o Plan and execute strategies to deliver a minimum of 100 qualified enquiries per month for service-based brands (janitorial, plumbing, security, software, etc.).
o Build and manage paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn with strong conversion focus.
o Optimize campaigns based on CPL (Cost-Per-Lead), conversion rates, and ROI metrics.
• Search Engine Optimization (SEO)
o Develop and implement effective on-page and off-page SEO strategies to improve visibility in target geographies.
o Research and track top international keywords relevant to service industries.
o Coordinate with content teams to align blogs, landing pages, and backlinking plans for lead generation.
• AI-Driven Marketing & Automation
o Use AI marketing platforms such as Jasper, SurferSEO, ChatGPT, HubSpot AI, Salesforce Einstein, or similar for campaign optimization, predictive lead scoring, and personalized outreach.
o Automate lead nurturing, email workflows, and audience targeting using AI-powered CRM and ad tools.
o Continuously experiment with new AI tools to scale enquiries without manual dependency.
• Performance Tracking & Reporting
o Monitor daily and weekly lead metrics, ad performance, SEO traffic, and conversion analytics.
o Present reports to management with insights and improvement plans.
o Manage budgets efficiently to maintain profitability and growth.
________________________________________
Key Skills Required
• Digital Advertising Expertise:
Proven mastery of Google Ads (Search, Display, YouTube), Meta Ads, and LinkedIn Ads.
• SEO Proficiency:
In-depth knowledge of keyword research, backlinking, and technical SEO.
• AI Marketing Tools:
Hands-on experience with AI automation tools like Jasper, ChatGPT, SurferSEO, HubSpot AI, ClickUp AI, Apollo.io, or similar.
• Analytics & Optimization:
Advanced use of Google Analytics, Tag Manager, Data Studio, and Conversion Tracking.
• Lead Generation Strategy:
Experience creating funnels that convert international audiences into paying clients.
• Industry Knowledge:
Exposure to B2B or service-oriented sectors such as janitorial, facility management, security, plumbing, or software services.
________________________________________
Qualifications
• Bachelor’s or Master’s degree in Marketing, Digital Media, or related field.
• Minimum 4 years of experience in digital marketing and B2B lead generation.
• Demonstrated track record of generating 100+ qualified leads per month in international markets.
• Certification in Google Ads / Meta Ads / HubSpot / LinkedIn Marketing (preferred).
Location: Coimbatore
Experience Required: 4 – 8 years
Employment Type: Full-time
________________________________________
About the Role
We are seeking a results-oriented Digital Marketer who has proven experience in generating 100+ qualified enquiries per month in the service industry across international markets (US, UK, Australia, Canada, etc.).
The ideal candidate must be strong in SEO, Google & Meta Ads, LinkedIn marketing, and AI-based marketing tools to drive scalable and automated lead generation.
________________________________________
Key Responsibilities
• Lead Generation & Growth
o Plan and execute strategies to deliver a minimum of 100 qualified enquiries per month for service-based brands (janitorial, plumbing, security, software, etc.).
o Build and manage paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn with strong conversion focus.
o Optimize campaigns based on CPL (Cost-Per-Lead), conversion rates, and ROI metrics.
• Search Engine Optimization (SEO)
o Develop and implement effective on-page and off-page SEO strategies to improve visibility in target geographies.
o Research and track top international keywords relevant to service industries.
o Coordinate with content teams to align blogs, landing pages, and backlinking plans for lead generation.
• AI-Driven Marketing & Automation
o Use AI marketing platforms such as Jasper, SurferSEO, ChatGPT, HubSpot AI, Salesforce Einstein, or similar for campaign optimization, predictive lead scoring, and personalized outreach.
o Automate lead nurturing, email workflows, and audience targeting using AI-powered CRM and ad tools.
o Continuously experiment with new AI tools to scale enquiries without manual dependency.
• Performance Tracking & Reporting
o Monitor daily and weekly lead metrics, ad performance, SEO traffic, and conversion analytics.
o Present reports to management with insights and improvement plans.
o Manage budgets efficiently to maintain profitability and growth.
________________________________________
Key Skills Required
• Digital Advertising Expertise:
Proven mastery of Google Ads (Search, Display, YouTube), Meta Ads, and LinkedIn Ads.
• SEO Proficiency:
In-depth knowledge of keyword research, backlinking, and technical SEO.
• AI Marketing Tools:
Hands-on experience with AI automation tools like Jasper, ChatGPT, SurferSEO, HubSpot AI, ClickUp AI, Apollo.io, or similar.
• Analytics & Optimization:
Advanced use of Google Analytics, Tag Manager, Data Studio, and Conversion Tracking.
• Lead Generation Strategy:
Experience creating funnels that convert international audiences into paying clients.
• Industry Knowledge:
Exposure to B2B or service-oriented sectors such as janitorial, facility management, security, plumbing, or software services.
________________________________________
Qualifications
• Bachelor’s or Master’s degree in Marketing, Digital Media, or related field.
• Minimum 4 years of experience in digital marketing and B2B lead generation.
• Demonstrated track record of generating 100+ qualified leads per month in international markets.
• Certification in Google Ads / Meta Ads / HubSpot / LinkedIn Marketing (preferred).
